Keyword Research
The key purpose of keyword research is to gain a deeper insight into your audience; how they search online, which topics most resonate with them and which companies they engage with.
Keyword Cannibalization
https://digitalmarketinginstitute.com/blog/5-ways-to-identify-fix-keyword-cannibalization
Third Tier Links
Third-tier links work the same way as second-tier links with the only distinction is that they come from untrusted brokers. Generally, the brokers that we use the LAB team quality checks and the lab project manager manages end to end at your direction. But this does not cater for potential high-value link buy tests. In …
Second Tier Links
Second-tier links create a degree of separation between your websites and higher risk link building practices such as links from brokers. By increasing URL Rating metrics on sites that naturally link to your site you can increase the “value” of your direct backlinks and without risking your brand on un-natural link warning type penalties. Brokers …
Natural Link Attraction
https://www.searchenginejournal.com/earn-high-quality-links-naturally/316561/ https://backlinko.com/skyscraper-technique https://backlinko.com/skyscraper-technique-2-0
High Value Deals
High-value links are primarily identified by The market geolocation The domain authority Ranking on targetted keywords The URL rating The context of the page Opportunities needs to found and escalated to the LAB team (preferably with contacts) so that we can negotiate key placements.
Internal Link Authority & Flow
Very often (particularly with acquiring high DR paid links) it is highly unnatural to point them directly to your money pages. Think about it. Suddenly a money page with 0-page authority out of the blue acquires 10 unique DA50 links pointing to it. It does not make sense, and it’s unnatural. This is why we …
New Link Source Opportunities
Here is a classic example of something that Casino Hex did on Gust.com with is a High DA website. * [https://gust.com/companies/casinohexsouthafrica] * [https://gust.com/companies/nz-online-casino-hex] * [https://gust.com/companies/online-casino-hex-romania] In this example, they created a unique profile for each region and linked to their regional website. By simply taking the time to setup a legitimate profile the permanent backlink …
Negative SEO Maintenance
Tools needed: Ahrefs, Majestic, Search Console & Clusteric In Ahrefs -> Go to backlinks (1 link per domain) & export all backlinks (full export) In Majestic -> Go to backlinks & export in CSV From Search Console -> Download the current Disavow file in txt format & Top Linking Sites in CSV Open Clusteric -> …
