This is why contextual links with variants of money terms can be powerful tools for extending many new iterations of search terms to rank for.
Contextually the
[slots page] should be linked to other slots pages using slots term variants in the content text.
- [slots]
- [online slots]
- [top slots]
- [slots online]
- [casino slots]
- [slots casino]
- [play slots]
- [real money slots]
- [real money online slots]
- [slots websites]
- [internet slots]
- [internet slots games]
- [internet slots games]
All support the theme of slots pages, but players maybe after a specific slot game, for demonstration purposes monkey slots page should be linked to other slots games pages that create micro.
- [monkey slots]
- [monkey online slot games]
- [slot monkey]
- [online slot monkey]
- [wild animal slot]
By internal linking logical text within the site content, we not only improve the user’s experience but also promote key money pages. Picking up lower volume high-value search terms where we did not have a foothold before.
Silos don’t need to only hinge on the focus on money pages.
SEO is about linking many micro-silo concepts within the site to ensure that when a page picks up an external link, the link authority is transferred deeper into the site and becomes supportive of the major silos.
These micro silos fit under the hierarchy of slots.
- [https://brand/slots]
- [how to play slots] ↕↔
- [slots videos] ↕↔
- [slots game reviews] ↕↔
- [cool cat slot game] ↕↔
- [wild animal slot game] ↕↔
- [golden goose slot game] ↕↔ <— https://goldengoose.com
It’s perfectly natural to link between any of the slots pages within this category up-and-down, side to side – provided it makes sense to the user.
Link building with micro-silos
When selecting an un-related domain we need to have a good understanding of your sites content inventory in the sitemap as this can enable us to theme the authority into micro-silos that better match the external link.
Marketing folk come up with great content ideas all the time, but they neglect the optimisation internally and externally to promote that content. SEO peoples function is to ensure that content is well linked and promoted on-page and off-page.
